Writing
Reference documents, not posts
Every piece here answers one question and argues a position you can disagree with. Where a number appears, it carries its source in the same sentence. Where a figure would have to come from our own book to make a point, the point is left unmade.
Business development
- Crypto Partnership Strategy: How Deals Actually Get Closed
The warmest deal in your pipeline is probably dead. From the side of the table that received the pitches: why partnerships die quietly, and the one stage that predicts.
- How to Get Listed on a Crypto Exchange: The Five Gates
A listing passes five internal gates with five different owners. Most projects prepare for the first one and get killed at the second and fourth. Here is the order.
- Selling Crypto to Institutional Investors
Written from the sell side of institutional crypto: the five people who can stop your deal, the compliance pack each asks for, and why most pilots stall.
- Web3 Business Development: What It Is, and Why You Probably Should Not Hire For It Yet
Web3 business development gets other companies to integrate, list or distribute your project. Most teams hire for it a year too early. Here is the test.
Marketing
- Crypto Exchange Marketing: The Payment Rail Is the Campaign
Payment rails set the deposit rate and no exchange marketing team owns them. Who owns the rail, the two KYC numbers that disagree, and which market to fix.
- What Happens After a Token Listing
Your exchange re-reviews the listing every month and most published advice is written from the venue's side. What decays, what to measure, where to spend.
Public relations
- Crypto PR vs KOL Marketing: What Each One Actually Buys
PR earns coverage a journalist controls. KOL marketing rents an audience. They fail differently, they are measured differently, and one of them is a regulated activity.
Build and operate
- Token Unlock Schedules: The Document Everyone Reads and Nobody Writes For
Your unlock schedule is read by every exchange desk, fund and integration partner assessing you. Most are written for investors and reviewed by people who are not investors.
Choosing a supplier
- Top Web3 Marketing Agencies in 2026
Every scored cell links to a dated public source. Sync competes here, so it is excluded. Six checkable criteria, plus which agencies actually execute BD.
If any of this is the situation you are in
Sync runs business development, marketing, PR and go-to-market for crypto projects. The fastest way to find out whether we are useful to you is a conversation.
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